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Persuasive Writing: How to Increase Buy-in to Your Ideas, Point of View, and Recommendations

In this powerful 4-hour session, you'll learn key tips and techniques for gaining reader agreement and favorable reader actions.

Length:  One 4-hour session    CEUs: 0.35

Instructor:  McDonald

Who should attend: Anyone who would like to increase the chance of being favorably "heard" when making a case through written communication. (Note: Although not mandatory, we strongly recommend "Powerful Business Writing" as a prerequisite to this program.)

Benefits:

  • Greater influence with readers.

  • Increased credibility as a subject matter expert.

  • A reputation for well-written copy that makes decision making easy.

Learning Outcomes:

By the end of this program, you will be able to:

  • List the key characteristics of persuasive writing.

  • Ask the two questions that must always be asked before starting to write.

  • Explain what is meant by "content is key."

  • Outline what is most important--to you, to your reader.

  • Find and build on the point(s) of agreement.

  • Define and explain "motivational sequence."

  • Define "content chunks" and describe how they are used.

  • Create a "logic trail."

  • Choose the right tone and emotions to foster agreement.

  • Create navigational aids that build agreement.

  • Define the "call to action" and list tips for getting it right.

More...


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DATES / LOCATIONS

Date: 1/13/2015
Time: 8:30 am - 12:30 pm
Location: Chandler City Hall


Di$counts for multiple enrollments! Enroll 3 people in the same session at the regular price, get a 4th FREE! (Does not apply to academies or multiple-day classes. Discounts must be requested at the time of registration.)

 

Fee: $149 ($189 member)

REGISTER NOW!


BRING THIS TRAINING TO YOUR SITE!

Any AGTS class can be customized and brought on-site to your organization.

For more information on this option call 480-967-7544, x3 (800-970-1270, x3 outside the Phoenix Metro area) or email Custom Training Specialist.